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We built CataSEO because we needed it
If you sell online, you've probably been sold SEO before — page one promised, a report or two delivered, then the effort quietly tapering off while the invoice didn't.
I've been doing this work by hand since 1998. CataSEO exists because
I finally got tired of doing it the hard way.
How this all started
I started doing SEO in 1998, back when it was mostly keywords, meta tags and patience. In 2003 I sat through Bruce Clay's bootcamp and learned to do it properly.
About fifteen years ago, my best friends asked me to help them build ScandinavianShoppe.com. I taught them to be meticulous — every description written from scratch, every tag filled in, every field complete. It's slow, tedious work with no shortcuts. They did it anyway.
Their efforts paid off. They held around 540 Top-10 keywords for years, substantially reducing their need for PPC ads. Over time those product descriptions started to age, so two years ago we decided to freshen the catalog — with AI help, updating all 7,000 items (4,000 live). Six weeks later we were at 639, and traffic followed. I thought we'd cracked it.
Six months after that, they were down to 481 — below where they'd started.
Nothing had gone wrong. The rewrite was a one-time fix, and after that there was little movement in the catalog — but there was plenty in the market: new products, new competitors, new terms. The work needed to be continuous, and continuous by hand isn't possible. I know, because I started: five hours into redoing their catalog one product at a time, I did the math and realized finishing it would take about 300 hours.
I never spent those 300 hours. I decided to build CataSEO instead.
We turned CataSEO on for ScandinavianShoppe on the first of February 2026. Five months later their total ranking keywords are up 32% — the first sustained climb in three years — and their Top-10 count is back above where it started in 2023.
That's five months, not five years. But it's the first time the line has moved the right way since I started keeping track.
Optimization isn't a project.
It's a discipline.
ScandinavianShoppe's rankings over three and a half years. The one-time refresh in October 2024 moved Top-10 keywords sharply — and the gain didn't hold.
Weekly optimization with CataSEO began on February 1, 2026. In the five months since, total ranking keywords are up 32% and Top-10 is back above where it started in 2023.
What that means to you
That's the idea. Not a dashboard that diagnoses what you already know is wrong. Not an agency that promises page one and goes quiet in month four. A tool that does the work — every field, every product — and keeps doing it.
Here's the real truth: AI can write a product description in seconds, and plenty of tools do. That was never the hard part. The hard part is completeness and consistency across a whole catalog, month after month, while the market moves.
We're practitioners, not an agency. We built this because we needed it. And we still answer our own support email.
Meet the founding team
Jim Boudreau - Co-Founder, CEO
Jim has been doing hands-on eCommerce SEO since 1998 — writing product copy, filling in metadata, and learning the hard way what actually moves rankings. He trained at Bruce Clay's SEO bootcamp in 2003, and has spent the last fifteen years helping ScandinavianShoppe.com build and maintain their catalog by hand.
Before Studio 1119, he spent 35 years launching and scaling ventures, with executive roles at Agrify, Chasm Advanced Materials, A.T. Cross, Sega of America and Espion. He taught as an Adjunct Professor at Northeastern University, mentoring more than 600 students, and holds an MBA from Northeastern, Summa Cum Laude.
Rob Mathews - Co-Founder, CTO
Rob architected and builds CataSEO — the multi-model content pipeline, the platform integrations, and the approval and rollback systems that make sure nothing reaches a live store without permission. He has been engineering AI systems since well before it was fashionable, including pioneering work in zero-trust AI infrastructure, prompt engineering, and red-teaming frameworks.
He is the Founder of Just AI Consulting and former VP of Software Development at Good Measures, with two decades leading remote engineering teams and building secure, high-performance systems across AWS, Google Cloud and Azure. He holds multiple U.S. patents for large-scale messaging and AI-driven nutrition systems, and has spent his career turning complex systems into platforms that are both fast and secure. When something breaks, Rob is the first one on it.
Ready to see what we can do for you?
We built CataSEO to solve our own problem. What keeps it worth doing is watching a store finally get found for products it should have been found for all along.
So start small. Install it, run a handful of products, and look at what comes back. You approve everything before it publishes, so nothing is at risk.
If it helps, keep going. If it doesn't, tell us why — we'd genuinely rather you end up better off than keep a customer who isn't.
Trusted by eCommerce teams managing thousands of SKUs. Partnering with:
CataSEO, a div. of
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