Title Tag

The title tag is the page title declared in the page's code. It appears as the blue link in search results, as the browser tab label, and as the default title when the page is shared. It is the single strongest on-page signal of what a page is about — for search engines, for AI tools deciding whether a retrieved page answers the question, and for the shopper deciding whether to click.

A good product title tag says what the product is, in the words shoppers search, with the store or brand at the end: "Swedish Straw Julbock Ornament, 6 in – Varme Gift." The common failures are the supplier's SKU-style name ("JB-06-NAT"), the same title on every variant, and titles so generic that Google rewrites them — which it does openly, and which Search Console reveals when the title shown differs from the one you set. Around 60 characters is the practical limit before truncation. Because the tag is usually generated from a template (product name plus store name), a better template fixes most of the catalogue at once, and hand-written titles for the top sellers do the rest.