Optimize categories

Most stores use category pages for navigation but leave the descriptions blank or generic. Category descriptions:

• Help category pages rank for broader search terms.
• Give shoppers context before they browse individual products.
• Improve internal linking for SEO.

Open the Categories tab. Click Optimize All to generate descriptions for every category in scope, or pick specific categories to optimize.

Category optimization requires an active subscription.

In the Categories list, each row has a button. It reads Optimize until the category has a generated description, then Review. Review only opens the dialog, so it also shows on categories that are already approved or published.

In the dialog, click Generate Content (or Optimize Content if the category already has a description) to write a new version. Before the first run, CataSEO asks Optimize this content? and says: “This uses 1 express token and replaces the fields below with a fresh version.” Click Optimize (1 token) to continue, or Cancel. Tick Don’t warn me again to skip the prompt on later runs. The setting is shared by Categories and Brands.

When the run finishes, the status badge changes to Pending Approval and the button changes to Generate again. Generating again is free: it doesn’t use another token and doesn’t show the prompt. A new run replaces the fields in the dialog with the new version, including any edits you made since the last run.

Closing the dialog after a run keeps the generated text as a draft. Use Save Draft to save your edits, or Approve & Publish to publish.

Generated descriptions land in the categories review queue, the same approve-or-edit-then-approve flow as products. Click Accept All to approve every category at once, or approve individually. Accept All appears when the Status filter is set to Pending Approval. Undo Accept All reverses the most recent bulk approval, and appears when the Status filter is set to Published.

Each category has an SEO score reflecting how well its description is set up for search. Empty or generic descriptions score low. Descriptions written with your brand voice and aligned to your category’s products score higher.

Category optimization uses a separate token type from product optimization. It is included with batch subscriptions — the token allocation needed is provisioned automatically when you optimize categories.

Your categories import automatically as part of connecting your store, alongside your products, so the Categories tab is already populated the first time you open it. After that, new or renamed categories usually show up within a few minutes of changing them on your store. If one hasn’t appeared, click Refresh from store at the top of the Categories tab — it re-reads your full category and brand list from your store right away, rather than waiting for the next check.