Optimize categories

Most stores use category pages for navigation but leave the descriptions blank or generic. Category descriptions:

• Help category pages rank for broader search terms.
• Give shoppers context before they browse individual products.
• Improve internal linking for SEO.

From your CataSEO dashboard, open the Categories view. Click Optimize All to generate descriptions for every category in scope, or pick specific categories to optimize.

Category optimization requires an active subscription.

Generated descriptions land in the categories review queue, the same approve-or-edit-then-approve flow as products. Click Accept All to approve every category at once, or approve individually. You can roll back via Undo Accept All on the Approved tab.

Each category has an SEO score reflecting how well its description is set up for search. Empty or generic descriptions score low. Descriptions written with your brand voice and aligned to your category’s products score higher.

Category optimization uses a separate token type from product optimization. It is included with batch subscriptions — the token allocation needed is provisioned automatically when you optimize categories.

Why is my category SEO score low even after optimization? The score reflects more than just having a description — it also factors in length, keyword presence, and how the description relates to the products in the category. If a category has very few products or unusual product types, scores can be lower despite a good description.

Does category optimization use the same tokens as product optimization? No. Categories and brands use their own token type, separate from express and batch product tokens.

Can I optimize sub-categories independently? Yes. Each category is its own entity in CataSEO and can be optimized, approved, or reverted on its own.

Do I need a subscription to optimize categories? Yes. Category and brand optimization requires an active batch subscription.