SEO profile settings

On the Profile tab in Settings, the fields are grouped into three cards:

• Voice — the language and tone your copy is written in.
• Product descriptions — what gets written, and how it is laid out.
• Which products come first — the order the monthly run works through your catalog.

Changes save automatically as you edit a field.

The locale CataSEO writes in. Default is English (en-US). Changing language affects new optimizations only — previously optimized products keep their existing language until re-optimized.

Controls how CataSEO writes — formal, casual, professional, playful, and so on. If none of the presets fit, choose Custom Tone and describe the voice you want in plain English.

The tone preset interacts with platform character limits. Tones that produce shorter, punchier copy fit better on platforms with tight title limits.

A free-text field for brand-specific instructions that don’t fit a preset. Use it for:

• Words or phrases you always want included (“Always mention sustainability when materials allow it”).
• Words or phrases you want avoided (“Never use the word ‘cheap’ — say ‘affordable’ or ‘great value’”).
• Voice direction beyond the preset (“Talk like a pirate”).

Brand guidelines apply to every optimization until you change them. They are the highest-leverage field on the profile — small wording changes here ripple through every optimization that follows.

For store-wide facts like shipping terms, returns, or lead times, use the dedicated Store policies settings field instead — it’s built for exactly that and keeps the fact from drifting out of sync with your brand guidelines.

How long CataSEO writes descriptions:

• Short — about 150 words
• Medium — about 250 words (default)
• Long — about 400 words

Pick the length that fits your storefront’s typical product detail page.

How CataSEO structures the description:

• Mix of text and bullets (default)
• Continuous text only
• Bullet points only
• Narrative + Key Features + Specifications — a three-part structure for stores that want richly structured descriptions

When enabled, CataSEO skips products that aren’t currently published on your storefront — drafts, archived items, hidden variants. Default: off.

Enable this if you don’t want to spend tokens optimizing products that aren’t selling.

Profile changes apply to new optimizations only. Already-optimized and already-approved products keep their existing copy. To re-optimize against new settings, run a new batch or optimize the relevant products again.