SEO profile settings

The locale CataSEO writes in. Default is English (en-US). Changing language affects new optimizations only — previously optimized products keep their existing language until re-optimized.

Controls how CataSEO writes — formal, casual, professional, playful, and so on. If none of the presets fit, choose Custom Tone and describe the voice you want in plain English.

The tone preset interacts with platform character limits. Tones that produce shorter, punchier copy fit better on platforms with tight title limits (like Amazon).

A free-text field for brand-specific instructions that don’t fit a preset. Use it for:

• Words or phrases you always want included (“Always mention sustainability when materials allow it”).
• Words or phrases you want avoided (“Never use the word ‘cheap’ — say ‘affordable’ or ‘great value’”).
• Recurring claims or policies (“Mention our 30-day return policy in every description”).
• Voice direction beyond the preset (“Talk like a pirate”).

Brand guidelines apply to every optimization until you change them. They are the highest-leverage field on the profile — small wording changes here ripple through every optimization that follows.

How long CataSEO writes descriptions:

• Short — about 150 words
• Medium — about 250 words (default)
• Long — about 400 words

Pick the length that fits your storefront’s typical product detail page.

How CataSEO structures the description:

• Mix of text and bullets (default)
• Continuous text only
• Bullet points only
• Narrative + Key Features + Specifications — a three-part structure for stores that want richly structured descriptions

When enabled, CataSEO skips products that aren’t currently published on your storefront — drafts, archived items, hidden variants. Default: off.

Enable this if you don’t want to spend tokens optimizing products that aren’t selling.

Profile changes apply to new optimizations only. Already-optimized and already-approved products keep their existing copy. To re-optimize against new settings, run a new batch or optimize the relevant products again.

Do profile changes re-optimize my existing products automatically? No. New optimizations use the new settings; existing optimized copy stays as it is until you choose to re-optimize.

Can I export my profile to share between stores? Not yet a self-serve feature. Contact support if you need a profile copied between stores.

Does the profile apply to category and brand optimizations too? Yes — same language, tone, and brand guidelines across products, categories, and brands.